“Rita”, she said, “You must embrace that you are worthy of unconditional love.”

‘What did she just say?!?’ I thought to myself as I sat in my first experience with a life coach over 25 years ago.

I’d decided to meet this woman after hearing about her and this young profession from a friend. My intention of the meeting was that she would help me identify a more satisfying career.

My first assignment, however, startled me: embrace that you are worthy just as you are.

Besides the fact that it felt uncomfortable, what did that have to do with me getting a satisfying career — or anything else I wanted for that matter?

What I hadn’t seen before was that most of my life I had been hustling to achieve, please and get it right because on a deep level I hadn’t believed I was worthy. Instead, I believed that if I accomplished and achieved enough I’d get there — I would be enough.

My belief had driven me to spend long hours perfecting my work, working out constantly, taking on assignments I didn’t want and accepting invitations I’d rather have declined.

Of course, I hadn’t seen any of this at the time, but it made sense. As long as I could remember, even after accomplishing a bunch of things or that one big thing, I didn’t feel the way I thought I’d feel —something always felt like it was still missing.

At the time of my meeting with this coach, I thought it was a different or better career that would give me the satisfaction and fulfillment I was yearning for.

So why am I sharing this and what does this have to do with you, your career, business or leadership?

What I am seeing today is that for many at this stage in their career and life, they are realizing that despite having accomplished those things that they thought would make them finally feel fulfilled or satisfied, they’re still missing the feeling of internal satisfaction.

And it’s frustrating because they’ve done all the things society told them to do and be, but they are not feeling what they thought they’d feel.

If you’re an entrepreneur, boss, or leader of a team and you have the title and the business results, but you struggle feeling worthy enough or you regularly deal with imposter syndrome, it will show up in your decision-making. You’ll second guess yourself, stagnate, possibly sabotage yourself and for sure keep hustling to feel that you are enough. If you’re stubborn like me, you may even do it until your body completely shuts down and forces you not to work so hard — or at all.

Let’s be clear, in all my years nobody has ever come to me saying they have a self-worth problem. Most — just like I did — believe they have a career problem, business problem, relationship or leadership problem — never a self-worth problem.

But by the numbers as Jamie Lima Kern reports in her new book, Worthy, 90% of women struggle with not feeling enough. 73% of female account executives battle with imposter syndrome and 70% of men have feelings of being inadequate.

These are big numbers!

So how do you know if you are struggling with not feeling enough?

If you struggle with speaking up in the big meeting, asking for what you want, resting, raising your hand for a new role, saying what you think, promoting yourself, enjoying who you are, holding a boundary, or working less — believing you are enough may be a place to explore.

When we feel worthy we overcome performance anxiety, we act on our great ideas, we face obstacles head on, we are generous with others, and we make better decisions. When we feel worthy we see things accurately and can enjoy what we have created without needing to do another thing.

 

What I am saying is we can spend our lives seeking the next level of accomplishments and we can do all the things we think will help us, for example, to slow down at work, but if we don’t believe that deep down we are worthy enough of working less — or in my case of a satisfying career — it will never happen.

Trying to feel fulfilled by accomplishing more is like threading a needle while wearing boxing gloves. It’s impossible, because while achievement can make you feel a lot of things — strong, proud, empowered, self-confident — it can never make you feel worthy.

I’m not saying that going after our goals and aspirations isn’t great, but when it is motivated by a belief that it will make us feel enough, we’re sure to be left unsatisfied.

The question we need to ask ourselves is what is our motivation for working so hard or seeking to achieve our next level. Is it for the joy of the experience? To test and know our edges? To make a positive difference? Or is it to fill a missing feeling of satisfaction and fulfillment within us?

The reason it matters is because nobody, no accomplishment, no external measure will ever give us that feeling, the unidentified missing feeling of fulfillment that we are enough as we are.

This is what my coach wanted me to get that first day. I’d made most of my decisions to that point based on the false belief that I was not enough, which had led me to making a series of poor decisions.

She wanted to make sure I didn’t continue that pattern as I made my next big decision.

We have to learn how to believe again that we are worthy. It’s not impossible. Since day one we’ve been worthy. It’s the world that convinced us we are not.

After having the honor and privilege to work with many people often much smarter than myself to improve their well-being and positive leadership imprint, I have learned that your self-worth is the foundation of your fulfillment. That you’ll never feel fulfilled without it.

The reality is that I still work on my self-worth everyday. I can see when I am stalling on an important decision, not accepting a challenge or not showing up as myself but as I think I should to get approval from others. It’s in these moments that I realize I am questioning my worth. It’s also then when I take a moment to do the very things I encourage my clients to do.

When you learn to feel that you are enough, it will allow you to stop working so hard. And while it may seem counter-intuitive, you’ll still be productive and achieve great things — you’ll just enjoy and be more satisfied while you do.

If you are someone who wants to slow down and enjoy what you have achieved, developing your self-worth is your first step.

One of my favorite ways to begin is with what I call a “Worthy List.” Start by noting what you want to do, feel, or experience. Write it down on a piece of paper or in a journal. Then in front of each of your desires, simply write, I am worthy to. It looks like this.

I am worthy to rest

I am worthy to sit still

I am worthy to be in this big meeting

I am worthy to take a vacation

I am worthy to sell this business

I am worthy to lead this account

I am worthy to be home in time for dinner

I am worthy to say what I want

I am worthy to step out of the office

I am worthy to say “no more” to the work that I don’t want to do

I am worthy to say “no thank you” to the invitation

Right now you are truly worthy exactly as you are, and it doesn’t mean you stop pursuing your goals, dreams and aspirations. It means you don’t pursue them with the belief that they will ever make you feel fulfilled. What you want is that when you do hit them, you are able to enjoy them. And if you don’t, you feel worthy, satisfied and fulfilled regardless!

Building your self-worth is the best decision you can make for your business, your team, your children, and your leadership.

There’s never been a better time to cultivate it!

All my best,

~Rita